Last updated: September 2026
The short version: EasyGear sends nothing to its developer. There are no accounts, no analytics and no server behind it. The longer version is below, because a few things do leave your phone — to Apple, to your own iCloud, and to a shop if you search it or open a link to one — and you should know exactly which.
Your gear (names, what you paid, serial numbers, notes, receipt photos), the photos you take of it, your kits, shoots, pack lists, shot lists and their reference pictures, loans and the links you've shared. All of it lives on your iPhone, in the app's own storage. The developer has no way to see any of it.
If "Sync through iCloud" is on in Settings (it is, by default), the same data is stored in your iCloud account through Apple's CloudKit, so another iPhone signed in to the same Apple ID sees it too. That is a private database that only your devices can read — not the developer. Turn the switch off and nothing more goes up; what's already there stays in your iCloud until you delete it from the app or from iCloud settings.
When a shoot has a place, EasyGear asks Apple for the forecast (WeatherKit) and uses Apple Maps to find the place while you type. Apple receives the place and the date for that request; the developer does not. Apple's privacy policy covers those calls. A shoot without a place makes no such request.
When you add gear from a shop, EasyGear opens that shop's search and product pages in a web view inside the app, exactly as Safari would, and reads the product details the shop publishes in the page itself — name, brand, model number, price, and the product picture, which is saved on your phone with the item. The shop sees an ordinary visit from your phone and whatever its own cookies and analytics record, the same as any visit. Nothing about it is reported to the developer. It opens only the shops on its list — B&H, Adorama, Amazon, MPB and the makers' own stores among them — and keeps links to anywhere else closed. If the product picture sits on another server than the shop's page (a maker's or Amazon's image server) and the page can't hand it over, the app downloads that one picture straight from that server, which sees an ordinary request for a picture and nothing else. If you never use that screen, the app never contacts a shop.
"Paste a list" reads the text you paste or dictate, or the file you pick, on the phone, and matches it against the catalog built into the app. The file stays where it is; the app reads its text only when you pick it, and nothing about it leaves the phone.
A "Share my gear" link carries the list inside the link itself, after the
# sign. The page at easyfilm.io/gear/ runs entirely in the browser and stores
nothing on any server. The one thing it remembers is the name typed into it, in that
person's own browser, so it's filled in next time. Browsers don't even send the part after
the # to the server. The reply your
director, producer or DP sends back works the same way. The list is never uploaded or logged, and there is no
database behind it. The site's cookieless visit counter (Cloudflare Web Analytics) counts that the page was
opened, and strips everything after the # before it sends anything. Whoever you send the link to can read the list — that's the
point — so send it the way you'd send a photo of your kit.
The camera is used only when you photograph gear, a receipt or a reference frame for a shot, and only while you're doing it. Photos access is add-only, and only when you tap "Save to Photos" for a Kit Card. When you pick a picture from Photos for an item or a shot, Apple's picker hands the app that picture and nothing else; the app can't see your library. Your pictures never leave the phone except through your own iCloud sync, described above, or when you share a Kit Card or a PDF yourself.
The night-before and loan reminders are local notifications, scheduled on the phone. "Nudge" opens Messages with the text already written; whether it's sent is up to you, and the developer never sees it.
No analytics, no crash reporting, no advertising, no third-party code. The app's privacy manifest declares exactly this.
Settings → Delete everything removes it all from the phone and, if sync is on, from your iCloud. Deleting the app does the same for the phone. You can also remove the app's data in iOS Settings → your name → iCloud → Manage Storage.
Questions about this policy? Email director@easyliving.film. It goes to the person who built the app, not a support queue.